No piense sólo en el contenido, piense también en el canal
Originalmente publicado en Beyond PR:
Yesterday’s Variety Entertainment and Technology Summit, held in Marina del Rey, CA, brought together a powerhouse panel that focused on the role of storytelling in today’s media environment. Top digital marketers and their technology partners across the entertainment and brand landscape discussed campaigns that are making an impact now.
Moderated by David Hayes (@heydch), Entertainment Evangelist, Tumblr, the panel was thick with heavy hitters from impressive brands.