Strategic PR Can Lead to Strong SEO

SEO has finally matured. It is no longer about tricks, games and hats of black and white. SEO is now about broader business strategies that take careful planning and time to execute. It’s about your PR approach and your content marketing. It is about excellent user experience and creating content people will want to share.

I recently attended the DFWSEM State of Search conference in Dallas, and what stood out most clearly at the end of the day was that wise PR strategies can have excellent effect on a site’s SEO.

«Make friends with PR,» said speaker Wil Reynolds. «Follow PR’s influencers and map the keywords that are important to them.»

Brand recognition and a keen understanding of a brand’s influencers can be leveraged for search optimization efforts, and that’s an area of expertise for PR professionals.

There’s no SEO bag of tricks any longer. Major search engines like…