3 Ways Digital Communications Can Build Trust in Financial Services

The 2013 Edelman Trust Barometer reports that financial service is globally considered the least trustworthy industry. While the industry’s reputation is still in recovery from the 2008 economic crisis, digital communication is creating new opportunities for building credibility and authenticity. Business Development Institute’s recent event “The Future of Financial Services Communications” presented case studies from emerging financial leaders that prove the effectiveness of using technology to strengthen customer relationships. The discussions offered several communications tactics that financial institutions can incorporate to build trust and loyalty among existing and potential clients.

Employ social media as a targeting tool

A case study by Actiance Inc. found that LinkedIn is now the #1 sales pitching tool among top sales reps. Actively participating in social media gives sales reps a higher competitive advantage than those who don’t due to the high engagement levels and greater reach on these channels. The ability to leverage connections…